online business

Jewellary Business

One of the first things I learned was that if you want to sell a lot of jewelry, you have to make what people want to buy, not just what you like to make !I found that I could sell a lot more jewelry by offering other pieces of jewelry to match my earrings, so I diversified and began designing bracelets, necklaces, and pendants too. Another crucial selling point is accepting credit cards. I found that was my ticket to really big jewelry sales and profits. As much as 75% of my sales are paid for with credit cards. In fact, the year I started up my jewelry business merchant account, my sales nearly quadrupled! It's easier than you might think; I use Pro Pay, which is set up perfectly for small businesses and artists to accept credit cards. People will buy more if they can pay with plastic instead of shelling out the cash right then and there, and many customers don't have their checkbook with them anyway. So if you're serious about making money from your handcrafted jewelry, it's essential to accept credit cards in addition to cash and checks.

I entered a few craft shows - and although it sounds like a no-brainer now, I learned that a professional looking display can sell ten times more jewelry than just a scattering of earrings on a table cloth. I also discovered that elaborate jewelry displays are a pain to set up and take down, and require a lot of closet space to store at home. I began to evolve my jewelry booth to my current setup, which looks professional, is lightweight and compact to store and transport, and stays loaded with my inventory and ready to go at all times. Now when I do shows, it takes me less than an hour to set up and take down my display, and if a customer calls wanting to look at jewelry, I can just whip out a nice display on my kitchen table or in the client's living room in only a few minutes.
I experimented with selling gift packaging to accompany my jewelry. But I soon found that nobody wanted to spend money on it, and that offering free jewelry gift packaging increased my sales. So now I provide a selection of different types of elegant pouches, boxes, and bags. This is an especially important selling point around the holidays. My customers are thrilled to get complimentary gift packaging with each piece of jewelry, so they don't have to go home and hunt for a tiny box and wrap the jewelry themselves. I even offer to ship or deliver the gift for them. Anything you can do to help make your customers' lives easier will give them a reason to come straight to you the next time they need to purchase a gift! Other jewelry packaging is also important. I found that designing my own earring cards and jewelry tags gave my pieces a much more professional appearance. I printed my contact info on them as well as specific information about the components I used in the jewelry.

I dabbled in selling my jewelry on eBay, and had some spectacular flops along with some thrilling successes. Jewelry is a very competitive niche on eBay, and success in the online auction market takes time to develop. To be successful in selling jewelry on eBay, you need to have a constant presence there, with at least a couple of auctions up at all times for your repeat customers to find. But in spite of my initial nervousness and lack of jewelry displays, I made enough sales to have a sense of success. I spent $10 for my booth space, and came home with $175 - which was a big deal for me back then!I've come a long way since that first show, doing countless other shows of all types and sizes.